Mr. Harshad Ajmera
Director
Mr. Harshad Ajmera brings a multi-generational bullion industry background to the group. Following his father, Lt. Jayantilal Ajmera—who began manufacturing silver ornaments in 1950—Mr. Ajmera joined the family business in 1978 after graduation.
After the Gold Control Act was lifted in 1992, he successfully transitioned the business from silver ornaments to Gold Jewellery manufacturing, supplying West Bengal-manufactured gold jewellery to South India until 2001. Today, he serves as the Director of J J House Pvt Ltd, J J Gold Refinery Pvt Ltd, and J J Sonar Pvt Ltd.
Industry Positions
- Immediate Past President, Indian Association of Hallmarking Centres
- Zonal Committee Member, All India Gems & Jewellery Trade Federation
- Zonal Director, India Bullion & Jewellers Association Ltd
- Organizer Secretary, Swarna Silpa Bachoo Committee (10,000+ jewellers)
- Secretary, Association of Gold Refineries & Mints
Mr. Jay Ajmera
Director
Mr. Jay Ajmera, son of Mr. Harshad Ajmera, joined the family business in 2020 to bring modern operational strategies to the group's growing legacy.
Holding an M.Sc in Innovation & Entrepreneurship from the prestigious Grenoble École de Management in France, he currently serves as Director of J J Gold Refinery Pvt Ltd and J J Sonar Pvt Ltd. His focus is on driving the refinery's expansion and technological advancements.